Visual Brand Language – Not just a logo

Friday, March 5, 2021

Find out more about one of our exhibitors at EDS Reconnect. Smallfry explain what visual brand language is, and why it is essential that your company has it.

'What is Visual Brand Language?

Visual Brand Language, or VBL for short, is an aesthetic direction defined in line with your brand image and values that you want to communicate. Every product and service that you offer should follow this such that they become familiarly united, as opposed to separate entities with no visual connection to their brand.'

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